One Show Vaseline Challenge: Make Vaseline the ultimate life hack tool for Gen Z.

The Idea: Insight taken from Cornermen in Professional boxing and MMA, who use vaseline as multipurpose tool - The Vaseline Cutman will be deployed to concerts, skate events, and tattoo conventions to demonstrate the many uses of Vaselines with attendees. Treating cuts, healing tattoos, and polishing mosh dusted boots.